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Super Bowl Ads Sell Products, but Do They Sell Brands?
Much of the advertising purchased during the Super Bowl is about selling corporate brands rather than products. Harvard Business School professor Shelle Santana discusses her case, “Super Bowl...
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What a “Price Vocabulary” Is, and Why Companies Need One
At Costco, it isn’t random that prices end in .99 or .97. from HBR.org http://j.mp/2MLZRjG via VWCG.Com
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What Men Can Do to Be Better Mentors and Sponsors to Women
Understand their challenges and help them get ahead. from HBR.org http://j.mp/2OKdrXG via VWCG.Com
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How Ava DuVernay Is Finding Blue Oceans in Hollywood
Three counterintuitive moves to succeed in new markets. from HBR.org http://j.mp/2Kmp3eU via VWCG.Com
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Big Infrastructure May Not Always Produce Big Benefits
Big Infrastructure May Not Always Produce Big BenefitsChief Operating OfficerBig Infrastructure May Not Always Produce Big BenefitsHBS Working Knowledge • August 7, 2019, 4:57 pm How Ava...
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Word of the Day
Word of the DayWord of the DayHerding Cats • August 8, 2019, 12:10 am I’ve started a new topic for the Blog, thanks to several Tweeter friends The first word of this thread is.Solipsism – a...
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Ecosystem Businesses Are Changing the Rules of Strategy
It’s not about moats anymore. from HBR.org http://j.mp/33hdY6F via VWCG.Com
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Ecosystem Businesses Are Changing the Rules of Strategy
Ecosystem Businesses Are Changing the Rules of Strategy Chief Operating Officer Ecosystem Businesses Are Changing the Rules of StrategyHBR.org • August 8, 2019, 12:05 pm It’s not about moats...
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Why Women and People of Color in Law Still Hear “You Don’t Look Like a Lawyer”
Interviews with black female lawyers shed new light on the obstacles they face. from HBR.org http://j.mp/2YzrTWW via VWCG.Com
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3 Traits of a Strong Professional Relationship
A guide for assessing your work relationships. from HBR.org http://j.mp/2YyOxhV via VWCG.Com
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How Working Parents Can Get the Most Out of Calendar Apps
Outline your priorities and set limits. from HBR.org http://j.mp/2OOYkfm via VWCG.Com
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6 Questions to Ask Before Launching a Moon Shot Project
It helps to have a charismatic sponsor. from HBR.org http://j.mp/2ThCY9i via VWCG.Com
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Workplace Culture Conflicts
Are you at odds with your company’s culture? Dan and Alison answer your questions with the help of Alicia Tillman, the CMO of SAP. They talk through what to do when your company celebrates one kind of...
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Workplace Culture Conflicts
Chief Operating OfficerWorkplace Culture ConflictsHBR.org • August 8, 2019, 8:50 pm Are you at odds with your company’s culture? Dan and Alison answer your questions with the help of Alicia...
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Start with the End in Mind
Start with the End in MindStart with the End in MindHerding Cats • August 9, 2019, 3:07 am The notion – a fallacious notion – that done will emerge, is common in some circles of Agile and...
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Using Algorithms to Understand the Biases in Your Organization
They’re an imperfect tool, but they can still help us improve our decisions. from HBR.org http://j.mp/2YEvHWX via VWCG.Com
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Great Mentors Focus on the Whole Person, Not Just Their Career
There’s a lot more to us than our jobs. from HBR.org http://j.mp/2YU4Cy6 via VWCG.Com
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Better Work-Life Balance Starts with Managers
Company policies can only do so much. from HBR.org http://j.mp/2KDDHxj via VWCG.Com
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To Win Support for Your Idea, Think Like a Marketer
Develop a campaign, not a pitch. from HBR.org http://j.mp/2MPeoLy via VWCG.Com
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To Win Support for Your Idea, Think Like a Marketer
To Win Support for Your Idea, Think Like a MarketerChief Operating OfficerTo Win Support for Your Idea, Think Like a MarketerHBR.org • August 9, 2019, 3:00 pm Develop a campaign, not a pitch....
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