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JUUL: Leading the Vaping Revolution

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In his case, “JUUL and the Vaping Revolution,” Harvard Business School professor Mike Toffel discusses the controversy surrounding the exponential growth of JUUL vaping products in 2018, in particular the success of its e-cigarettes with teenage high school students who had never smoked.



from HBR.org http://j.mp/2lIEzbv
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Business Lessons from How Marvel Makes Movies

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Spencer Harrison, an associate professor at INSEAD, says that managers in any industry can learn from the success of the Marvel movie franchise. While some sequels lack creativity, Marvel manages to make each of its new releases just different enough, so consumers are not just satisfied but also surprised. Research shows that several strategies drive this success; they include bringing in different types of talent while also maintaining a stable core creative team then working together to challenge the superhero action-film formula. And, Harrison argues, leaders in other industries and functions can easily apply them to their own businesses. He is the co-author of the HBR article “Marvel’s Blockbuster Machine.”



from HBR.org http://j.mp/2kcIUD4
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For Leaders, Decency Is Just as Important as Intelligence

The Case for Hiring More Full-Time Workers

The Case for Hiring More Full-Time Workers

Projects, Products, and the Project Portfolio: Part 1, Organize the Work

Business Lessons from How Marvel Makes Movies

How to Reach Out to Someone Whose Career You Admire


The Problem with France’s Plan to Tax Digital Companies

How New Versions of Products Spread Differently Than Entirely New Products

How Investment Advisors Can Prepare for Tomorrow - SPONSOR CONTENT FROM TD AMERITRADE

Making Joy a Priority at Work

13 Ways To Be More Inclusive Of Talent With Learning Disabilities

13 Ways To Be More Inclusive Of Talent With Learning Disabilities

13 Types Of People You Want On Your Team


13 Types Of People You Want On Your Team

Passion Is Good, But Don't Neglect Practical Business Decisions

Passion Is Good, But Don't Neglect Practical Business Decisions

Aiming For The C-Suite? Follow These Leadership Tips To Move Up The Ladder

Aiming For The C-Suite? Follow These Leadership Tips To Move Up The Ladder

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