Most businesses are well aware of social media and how to make good use of it for marketing and business. However, competition is tough, and it sure is not easy to get noticed by customers and to stand out.
A recent article in AdAge highlights an interesting trend: Big companies are ditching their chief marketing officer positions.It’s not just CMOs themselves getting the boot—the job has always been a revolving door—but the very…
By truly understanding your market and what they care about, you’ll be able to deliver valuable, relevant information to your prospects and, in turn, they’ll reward you with their business and loyalty.
AI, machine learning, and deep learning are three increasingly popular buzzwords, and each helps us to process large amounts of information. In this article, we’re going to dig into these basic AI concepts and see why they’re so valuable in making a large amount of social media data actionable.
Laura Morgan Roberts, professor at the University of Virginia’s Darden School of Business, says that organizations are still falling short on promoting racial diversity, particularly in their most senior ranks. While many large companies have “inclusion” initiatives, most leaders still shy away from frank discussions about how the experiences of their black employees and executives — including their feelings of authenticity and potential for advancement — differ from those of their white peers. She points to several ways we can change these dynamics. With David Thomas and Anthony Mayo, Morgan Roberts is co-author of the book “Race, Work, and Leadership: New Perspectives on the Black Experience.”
