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What Happens When We’re Reminded of Death at Work


Logistics Management 101: A Beginner’s Guide

Research: Investors Reward Companies That Talk Up Their Digital Initiatives

TrueView audience engagement: Paid strategies to find fans and reduce waste

TrueView audience engagement: Paid strategies to find fans and reduce waste

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Setting the right KPIs, such as earned paid media metrics instead of video completion rates, are vital to maximizing your ability to learn from and build an audience on YouTube.

Read the full article at: marketingland.com


Management Consulting

The Ultimate Guide to Video Marketing

The Ultimate Guide to Video Marketing

Predictive marketing analytics using BigQuery ML machine learning templates


Predictive marketing analytics using BigQuery ML machine learning templates

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To make machine learning more accessible to data scientists, BigQuery ML is now generally available, and we’ve published three new templates in collaboration with SpringML for marketing analytics use cases.

Read the full article at: cloud.google.com


Marketing Consulting

Marketing Strategy: The Cost Of Losing Creativity

Marketing Strategy: The Cost Of Losing Creativity

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Agencies’ creative perspective, the very currency of the business, is at risk and can only be realized by pulling billions out of tech to fund creative differentiation.

Read the full article at: go.forrester.com


Marketing Consulting Blog

The Ins and Outs of Marketing Automation [Podcast]

The Ins and Outs of Marketing Automation [Podcast]

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Jason VandeBoom, founder and CEO of ActiveCampaign, shares his extensive knowledge on marketing automation trends and where he thinks things are headed.

Read the full article at: ducttapemarketing.com


Consulting

Research: Actually, Consumers Do Buy Sustainable Products

How to Move from Self-Awareness to Self-Improvement


Platforms and Blockchain Will Transform Logistics

Looking Back, Looking Ahead

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It’s a wrap for Season 2, as Youngme, Felix, and Mihir head off on a summer hiatus. Note to listeners: After Hours will return for Season 3 in the fall.



from HBR.org http://j.mp/2Krnqhz
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Surveillance Capitalism

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“All digital infrastructure is used to shape human behavior in the direction that will be successful in the marketplace,” says Shoshana Zuboff, whose latest book, “The Age of Surveillance Capitalism,” is a primer for understanding how technology companies are shaping our economy and society.



from HBR.org http://j.mp/2Zyq20o
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Why Authentic Workplaces Are More Ethical

What Hospitals Must Learn to Compete

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