Much of the advertising purchased during the Super Bowl is about selling corporate brands rather than products. Harvard Business School professor Shelle Santana discusses her case, “Super Bowl Storytelling,” (co-author: Jill Avery), regarding the art of storytelling on the world’s biggest television stage. Which stories win (or fumble) on game day?
Word of the DayHerding Cats • August 8, 2019, 12:10 am
I’ve started a new topic for the Blog, thanks to several Tweeter friends
The first word of this thread is.
Solipsism – a theory holding that the self can know nothing but its own modifications…
Are you at odds with your company’s culture? Dan and Alison answer your questions with the help of Alicia Tillman, the CMO of SAP. They talk through what to do when your company celebrates one kind of worker and ignores others, everyone seems to fit in but you, or a hard-charging culture is hurting performance and employee morale.
