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Super Bowl Ads Sell Products, but Do They Sell Brands?

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Much of the advertising purchased during the Super Bowl is about selling corporate brands rather than products. Harvard Business School professor Shelle Santana discusses her case, “Super Bowl Storytelling,” (co-author: Jill Avery), regarding the art of storytelling on the world’s biggest television stage. Which stories win (or fumble) on game day?



from HBR.org http://j.mp/2GOPR5C
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What a “Price Vocabulary” Is, and Why Companies Need One

What Men Can Do to Be Better Mentors and Sponsors to Women

How Ava DuVernay Is Finding Blue Oceans in Hollywood

Big Infrastructure May Not Always Produce Big Benefits

Word of the Day

Ecosystem Businesses Are Changing the Rules of Strategy

Ecosystem Businesses Are Changing the Rules of Strategy


Why Women and People of Color in Law Still Hear “You Don’t Look Like a Lawyer”

3 Traits of a Strong Professional Relationship

How Working Parents Can Get the Most Out of Calendar Apps

6 Questions to Ask Before Launching a Moon Shot Project

Workplace Culture Conflicts

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Are you at odds with your company’s culture? Dan and Alison answer your questions with the help of Alicia Tillman, the CMO of SAP. They talk through what to do when your company celebrates one kind of worker and ignores others, everyone seems to fit in but you, or a hard-charging culture is hurting performance and employee morale.



from HBR.org http://j.mp/2GWLHIM
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Workplace Culture Conflicts

Start with the End in Mind


Using Algorithms to Understand the Biases in Your Organization

Great Mentors Focus on the Whole Person, Not Just Their Career

Better Work-Life Balance Starts with Managers

To Win Support for Your Idea, Think Like a Marketer

To Win Support for Your Idea, Think Like a Marketer

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